SEO has a reputation problem, and it's earned. "We'll improve your rankings" is not a deliverable — it's a horoscope.
Here's what the items in our SEO packages actually mean in practice.
Website & backlink audit. Before anything, we map what Google currently sees: crawl issues, broken pages, toxic links, and what you already rank for. This becomes the baseline every monthly report is measured against.
Keyword research & strategy. Not a spreadsheet of 500 keywords — a shortlist of searches with commercial intent that you can realistically win, mapped to specific pages.
On-page optimisation. Titles, headings, internal links, page structure and schema markup, page by page. Unglamorous, compounding.
Link building. Other credible sites pointing at yours. Done slowly and legitimately — directories, industry publications, suppliers, local associations. Anyone promising 50 links a month is buying them somewhere you don't want to be.
Reporting you can read. Every month: what we did, what moved, what's next — in plain English, tied to the audit baseline.
That's the whole trick. SEO isn't magic; it's maintenance done consistently while your competitors do it sporadically.